Releasing a Single? Here’s a Simple Strategy That Works
Releasing a single isn’t just about uploading it and hoping for the best. A strong release strategy helps your song reach more ears, make a lasting impression, and build momentum for your artist career.
Whether it’s your first single or your fifteenth, here’s a simple, step-by-step approach to planning your next release.
Releasing a Single: How to Make the Most of Your Music Drop
1. Set a Release Date—and Work Backwards
Give yourself at least 4–6 weeks to plan your release. This gives you time to:
- Submit to streaming platforms
- Create promo content
- Reach out to press or playlist curators
- Build anticipation with your audience
Use a calendar to map out key dates like teaser drops, pre-save campaigns, and behind-the-scenes content.
2. Distribute Your Music Smartly
Use a distribution platform like DistroKid, CD Baby, or TuneCore to get your single on Spotify, Apple Music, Amazon, etc.
Most platforms allow you to schedule a release date and offer pre-save links, which are great for building hype and improving day-one streaming numbers.
3. Create a Visual Identity for the Release
Your song needs a visual world that matches the vibe:
- Cover art
- Promo graphics or reels
- Short performance or lyric clips
- Consistent aesthetic across platforms
Even a simple iPhone video can be powerful if it feels authentic and intentional.
4. Promote Across Platforms (Without Burning Out)
Start sharing sneak peeks at least 2–3 weeks out. Think:
- Clips of the writing or recording process
- The story behind the song
- Countdown graphics
- Acoustic teaser performances
- A “why this song matters to me” post
Mix it up, stay true to your tone, and keep it real. People engage more with you than with a perfect promo.
5. Post-Release: Keep the Momentum Going
The day your song drops is just the beginning. In the weeks after:
- Share fan reactions or user-generated content
- Pitch to independent playlists
- Add the song to your website or EPK
- Reach out to blogs, curators, or local media
- Keep performing it live or on livestreams
Your music deserves more than a quiet upload.
With a little planning, releasing a single can turn into a moment that builds your brand, deepens your connection with fans, and sets up the next chapter of your journey.
Stay consistent. Stay creative. And most importantly—keep sharing your voice.
HVS Conservatory is a music school dedicated to the artistic development of vocal performers. Based in Los Angeles, our faculty of music industry experts help to coach aspiring artists by passing on real-world training from their personal experiences alongside necessary musical training including songwriting and artist branding.
Check out our schedule of masterclasses and free community events, including acoustic sessions, seasonal open house events, and artist showcases.