Building Your EPK: Headshots, Bio, Reels & Links

If you’re ready to take your career from student to stage, a strong EPK (Electronic Press Kit) is essential. It’s your digital portfolio — the tool producers, record labels, managers and venues use to decide whether to book you or bring you in for a meeting.

At HVS Conservatory in Venice, CA, we teach singers not only how to perform, but how to present themselves as professionals. Let’s break down what makes an outstanding EPK for singers.

📸 1. Headshots That Tell Your Story

Your headshot is your first impression. It should:

  • Reflect your artist identity (genre, tone, style).

  • Use professional lighting and minimal retouching.

  • Feel authentic — not overly posed.

Tip: Have both portrait and performance shots available. This shows both professionalism and personality.

👉 Our Programs include branding and image development sessions to help singers create consistent visual identities.


🧾 2. Crafting a Compelling Bio

Your bio is your story in 150–300 words. It should answer:

  • Who you are as an artist

  • Your background and training

  • Key performances or achievements

  • What makes your artistry unique

Use active, confident language. Avoid long lists of credits — instead, describe impact.

👉 Get feedback on your bio and artist statement in our Mentor masterclass sessions.


🎥 3. Performance Reels that Showcase Versatility

Your video reel is where your technique meets artistry. Include:

  • 2 contrasting performance clips (e.g., pop ballad and uptempo song)

  • 1 live recording (showcasing stage presence)

  • 1 studio or acoustic session (showcasing tone and control)

Each clip should highlight connection and authenticity to your music — not just perfect notes.

👉 See how we prepare students for on-camera showcases in our Programs.


🌐 4. Links & Digital Presentation

A great EPK is easy to navigate and professionally formatted. Include:

  • Clickable links to your website, social platforms, Spotify, and YouTube.

  • Contact information for booking or management.

  • A downloadable PDF version for casting submissions.

Make sure all links are active and branded consistently (same photos, bios, usernames).


🗂️ 5. Keeping Your EPK Updated

Your EPK is a living document — update it every 3 months with new performances, recordings, or photos. A strong digital presence signals reliability and professionalism.

👉 Learn about our Scholarships that help singers access these career resources.


Conclusion

Your EPK for singers is more than a résumé — it’s your creative calling card. When done right, it captures your artistry, professionalism, and unique story in one link.

 

At HVS Conservatory in Los Angeles, we guide students step-by-step through building portfolios that open doors in the music industry.

 

👉 Ready to elevate your professional profile? Apply Now to join our next artist development cohort.

❓ FAQ 

Q: What is an EPK for singers?
An EPK (Electronic Press Kit) is a professional online portfolio that includes headshots, bio, performance videos, and links.

Q: What should be in a singer’s EPK?
Headshots, artist bio, video reels, social links, and contact info — all presented clearly and consistently.

Q: How long should an EPK video reel be?
Ideally under 3 minutes, showcasing two contrasting styles and personality on camera.

Q: Do I need an EPK if I’m just starting out?
Yes. It helps you stand out for auditions, programs, and scholarship applications.

Q: Does HVS Conservatory help students build EPKs?
Yes — EPK creation is part of our artist development and career-prep Programs.

💬 Question for Readers

If someone opened your EPK today, what would they remember about you first — your sound, your image, or your story? Share your thoughts below or tag @HVSConservatory on social media with your favorite performance clip.

#EPKforSingers #VocalCoach #ArtistDevelopment #SingerBranding #VocalTraining #SingingTips

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