Our Blog

Artist Branding: Crafting Your Unique Identity

In the ever-evolving music landscape, building a strong artist brand is essential for standing out and establishing a lasting presence. Your brand is more than just your music and visual presentations—it’s the identity and story you communicate to the world.

Tips for Managing Performance Anxiety

Many singers experience performance anxiety, regardless of their level of experience or skill. It's quite common in the music industry and can affect both beginners and seasoned professionals.

Inside: Songwriting Masterclass with Sam DeRosa

In the songwriting masterclass session at HVS Conservatory, Sam De Rosa started out by asking each of us in attendance what we felt we struggled with or what we wanted more insight on in the songwriting process.

Why We Encourage Musical Collaboration

Collaboration is a cornerstone of the music industry, especially for singers and songwriters. Working with other musicians can significantly enhance creativity, expand artistic horizons, and lead to more polished and impactful work.

What Does a Vocal Producer Do?

A vocal producer is responsible for guiding and enhancing the vocal performance of an artist during a recording session. They work closely with the vocalist to refine their vocal techniques, ensuring the emotional delivery aligns with the song’s intent.

Inside: Innovative Production & Songwriting Masterclass

Nikki Flores and Jay Cooper led a small group of us students into their songwriting and production process. It was exciting to step foot in the beautiful spaces at Fab Factory in North Hollywood and into a cozy studio full of instruments.

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